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Hero Banner

A Hero Banner is a large image (usually static) that is the first visual element a visitor views when coming to your website. It presents an overview with a simple, straight-forward message of the site's most important content. Your hero image should have an impact and be visually stimulating. If there is text in your Hero Banner then it should be concise and to the point.
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Your Story

The main goal your website should achieve is to be able to immediately tell a story. What you may get wrong about storytelling on your website is that the story is not about YOU. The story must be the story your customers and prospects are telling themselves. Their story is the problem they are having and how you can best help them.

Core Services

This section features your core products or services and should include about 100 words of content with each. Since these are your core services, you’ll likely have full pages or sections of your site related to each, but by placing them on your homepage accompanied by descriptive content, you’ll also get some additional SEO value.
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Video

Many companies are beginning to feature video on their homepage, and for a good reason! Video allows you to give people a real sense of who you are, what you stand for, and let people hear your story. It’s also a great way to produce content to engage your audience. Some put this in the "nice to have" category, but if you have the budget or know how we think this is a "must have" these days for small business websites.

Personas

If your business is aimed at larger companies or organizations having a representation of "who we serve" is a key element to include on your website.

Testimonials & Trust Signals

You need to have elements that build trust on your homepage, whether they be logos of current customers or testimonials for your audience to glance over. Have reviews or accolades you want your audience to see. These are best sourced from your social media accounts as people trust these more than exclusive testimonials on your website.

Client Name Testimonial

Client Name

Company Name / Position
Don’t Over Edit - Testimonials work best when they are in “real” language. Those small grammar and language quirks help the reader connect and demonst...
Full Testimonial
Client Name Testimonial

Client Name

Company Name / Position

Use Testimonials That Fit - Place appropriate testimonials along with a particular point that you are trying to make.

Full Testimonial
Client Name Testimonial

Client Name

Company Name / Position
Never Fake It - While testimonials are crucial, it’s not worth the risk to fake them. Most people have well-trained BS detectors that can smell a fake...
Full Testimonial
Client Name Testimonial

Client Name

Company Name / Position
Address Objections - If a prospect discovers that another customer’s worries have proved groundless, then that person is more confident to reach for t...
Full Testimonial
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    SEO Content

    CALL TO ACTION

    A call to action (CTA) is an image or text that prompts visitors, leads, or customers to take a specific action. CTAs help to guide people through the customer journey and advise them on the next steps. Your call to action can be to request more information, schedule a consultation, or download a free report. Think about what you want your customers to do when navigating your site, and when they're finished.
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